After the birth of his daughter, not only was John Segreto inspired to improve his own family’s dietary habits, but he also launched Power Full Food, a weekly meal delivery service that helps other busy people eat healthy.
Segreto met his wife Tina during college in South Carolina. He was the teaching assistant in her chemistry class, but it was a shared love of fitness that bonded the New Jersey natives.
“A major thing that brought me and my wife together was when we ran into each other at the gym,” said Segreto, 27.
In 2015, Segreto was accepted into Cornell for graduate studies and the couple moved to Ithaca, settling in Trumansburg. But the demands of work and school eventually overshadowed Segreto’s once fitness-focused lifestyle.
“My diet kinda just fell away, I didn’t have the time to eat healthy,” said Segreto, who had worked part-time in commercial kitchens since high school.
It was the arrival of baby Fiammetta, or Fia, in August 2018, that signaled a shift for Segreto: His weight had crept up and he went to the doctor over concerns about his blood pressure and cholesterol.
“I wanted to figure out a way to become healthy so I can be around for a long time for my kid,” Segreto said. “So that’s when I really started thinking more about my diet and nutrition.”
He also wanted to support his wife’s nutrition and fitness goals after Fia’s arrival.
When Tina started doing lunchtime workouts at CrossFit Pallas, he would prepare her meals to fuel the rest of her hectic day as a medical sales rep: lots of green vegetables and proteins, seasoned with extra-virgin olive oil and Pink Himalayan salt.
Soon, Tina’s CrossFit coach was asking if Segreto could prepare some meals for him too.
Segreto had wanted to find a job that would allow him to spend more time with his daughter and began to wonder if starting a weekly meal delivery service in Ithaca could be a viable plan.
He did research and put out feelers on Facebook gym and mom groups to see if people would be interested — and received an encouraging response.
Soon, Segreto was renting a commercial kitchen, developing a menu, designing a website and offering a limited trial of his new service.
In April 2019, Power Full Food was launched.
The Power Full Food website offers customers an assortment of simple, healthy foods to build each meal with: there’s currently nine protein options to choose from, including buffalo ground chicken, carnitas, taco ground beef and meatless “meatballs,” plus side dishes ranging from broccoli and green beans to sweet potatoes and jasmine rice.
“It’s real food and you build the meals you want,” said Segreto.
“We have people who work out in the gyms and who are trying to bulk and put on size, so they can choose sweet potatoes and rice as their sides because of the carbs to help them bulk up. If you’re doing something like Keto, you’d stick with the green vegetables and proteins that are a little fattier.”
To order, customers place their order online by Friday each week and then pick them up the following Monday from a drop off location — Journey Fitness, CrossFit Pallas, Finger Lakes Athlete Retreat. Or, for an additional fee, Power Full Food customers can have their meals home delivered.
In February, Power Full Food expanded service to the Binghamton area, with Tuesday drop off to GSR CrossFit in Vestal.
“We try to be as convenient as possible for everyone,” said Segreto.
Since its launch almost a year ago, Segreto said Power Full Food has “grown organically” and currently delivers between 300 and 400 meals each week.
He plans to expand Power Full Food’s delivery areas and add more drop off locations, after the birth of his second child, due early in April.
“We know the stress of all the life that happens and trying to eat healthy on top of that,” Segreto said. “That’s the goal of our business, to help people do that.”
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