General Mills launches :Ratio range of keto-focused products –

General Mills has unveiled a range of keto-friendly products under a new product line called :Ratio, representing the company’s first keto-focused products.

The :Ratio range initially includes cultured yogurt ‘dairy snacks’ and crunchy bars, with both formats offering 2g of net carbs and 1g of sugar per serving.

Five flavours are available across the yogurt range: Strawberry, coconut, vanilla, mango and black cherry; while lemon almond and toasted almond snack bar flavours will be available.

According to General Mills, the release of the range seeks to cater to the growing consumer demand for snacking options which feature reduced sugar and carb levels. Figures provided by the company claim that the ketogenic products category is set to grow 5.5% by 2027, as consumers seek out ‘better-for-you’ alternatives to existing snacking options.

Tsubasa Tanaka, director of marketing at General Mills, added: “In launching :Ratio’s keto-friendly products, we want to ensure that convenient, delicious snack options are available for various lifestyles and dietary choices.

“No matter what individual goals are, we hope :Ratio’s crunchy bars and dairy snacks can be an enjoyable snack swap that people look forward to and feel good about reaching for while working towards their goals.”

Both products are now available in the US from selected retailers, with a suggested retail price of $1.49 per yogurt cup and $7.99 for a four-count box of crunchy bars.

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