The contest, hosted by celebrity chef Joanne Weir, capped off Day 2 of the annual bacchanal of food innovation. And while the competition attracted products aimed primarily at foodservice, the three finalists could just as easily find a home at the supermarket, either on shelf or as part of grocery prepared food operations.
The contenders: Bob Trently of Savencia Cheese, who presented a pourable cream cheese, which in his pitch to the judges he argued would expedite cooking and baking, and inspire innovation of new recipes. Christine Lantinen of confectioner Maud Borup presented Fizzy Drink Bombs, designed to create customized cocktails by dropping into water or spirits, releasing effervescence, functional ingredients and edible glitter. And Dinesh Tadepalli of Planeteer LLC presented IncrEDIBLE edible spoons and cutlery to replace plastic tableware that’s harmful to the environment when discarded.
What do the expert judges look for in a new product?
Rafi Taherian, associate VP for Yale Hospitality, said products should be “relevant in a good and disruptive way.” Chris Doering, director of sales for European Imports Inc., wants to know, “Is there a good story?” Rachel Perez, category specialist for Tony’s Fine Foods in Sacramento, Calif., says new products should be “on trend and eye-catching.” They also stressed qualities such as authenticity, added value and having an approachable price point.
So, which product rose to the top? Judges agreed that each of the three hit a current key trend: convenience, functional beverages and eco-friendliness. “We have a large food industry with a diverse demographic. All three have utility in various segments of the industry,” Taherian said.
The edible tableware emerged victorious, impressing judges with its sustainability and overall concept that included a varied flavor inventory for savory and sweet applications.
How soon might consumers see any one of these three products in stores? They’ll have to wait and see.
Meanwhile, here’s a few more products exhibited at this year’s show that are on their way to shelves already (photos follow in the gallery):
Blount Fine Foods new vegetarian chili. The vegan product includes white beans, roasted tomatoes and Before the Butcher plant-based meat crumbles. Blount also sampled its new Family Kitchen line of fresh prepared entrees including Chicken Marsala, Beef Stroganoff and American Chop Suey (ground beef and elbow macaroni in tomato sauce).
Cool Beans frozen, plant-based, gluten-free wraps, in a range of mild to spicy varieties.
A rebranded line of authentic Indian entrees by Deep Foods (formerly Tandoor Chef).
Single-serve, shelf-stable flavored oat milk plus oat creamer from Elmhurst Milked, the latest entries in a rising trend. “Oat milk is the new almond milk,” remarked Elmhurst’s Heba Mahmoud. “You’ll see it in new products, in foodservice. The oat wave will be here for a while.”
Lotito Presto pasta sauce starter, consisting of cheese and seasonings that home cooks mix with pasta water to create the sauce, a meal solution by Norseland Inc.
Nature’s Garden “naturally functional” salad toppers and snack mixes in Keto and Omega formulas, offering low sugar with high protein and fiber.
Regatta Premium Craft Mixers, expanding its behind-the-bar products into a retail line that’s all natural, gluten free and with no high fructose corn syrup.
San-J’s new Korean BBQ marinade and stir fry sauce.
In a sunset ceremony at La Paris Estate, the former NFL quarterback and Miss Universe 2017 exchanged vows they had written for each other, according to People.
“I want the vows to be perfect. I’m leaving in the traditional things like ’till death do us part,’ but I’m also adding some of my own things to it,” Tebow told People in an exclusive interview the night before the ceremony.
The wedding featured a mix of American and South African cultures and traditions. The food served included steak, mussels, cheese and pasta at the reception.
“We wanted to look back at the wedding and see that it was intimate, elegant and traditional,” Nel-Peters told People.
But one thing that wasn’t quite traditional was Tebow’s groom cake. Instead of the typical cake made of flour, the couple opted for a cheesecake to accommodate Tebow’s keto diet.
Leading up to the big day, Tebow shared a series of photos to Instagram of the couple enjoying different wedding events in South Africa.
“Just might love the South African culture … well I am bias because they raised @demileighnp,” Tebow said in one post.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Ketones Market by Application (Supplements, Food & Beverages, Cosmetics & Personal Care Products), Supplement Type, Form, Regions, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2019 to 2026” data-reactid=”11″>Ketones Market by Application (Supplements, Food & Beverages, Cosmetics & Personal Care Products), Supplement Type, Form, Regions, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2019 to 2026
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="New Jersey, NJ, Jan. 20, 2020 (GLOBE NEWSWIRE) — The global Ketones market is expected to grow from USD 415.18 Million in 2017 to USD 697.52 Million by 2026 at a CAGR of 6.7% during the forecast period 2019-2026, according to the new report published by Fior Markets. The increase in consumption of convenience food, rise in health consciousness, and multifunctionality of ketones are projected to boost the growth of the global ketone industry. Moreover, factors such as increasing demand in end-use industries such as automotive and medical will drive the ketones market growth over the forecast period.” data-reactid=”12″>New Jersey, NJ, Jan. 20, 2020 (GLOBE NEWSWIRE) — The global Ketones market is expected to grow from USD 415.18 Million in 2017 to USD 697.52 Million by 2026 at a CAGR of 6.7% during the forecast period 2019-2026, according to the new report published by Fior Markets. The increase in consumption of convenience food, rise in health consciousness, and multifunctionality of ketones are projected to boost the growth of the global ketone industry. Moreover, factors such as increasing demand in end-use industries such as automotive and medical will drive the ketones market growth over the forecast period.
In chemistry, a ketone is a functional group with a RC(=O)R ‘ structure where R and R ‘ can be a variety of carbon-containing substitutes. Ketones and aldehydes are simple compounds containing a carbonyl group. Ketones are usually simple compounds containing a carbonyl group, and ketones are known to be simple in nature due to the exclusion of reactive groups such as –Cl or –OH. Some of the widely used ketones are chemical solvent acetone and sugar (ketoses). Different methods for the processing of ketones are introduced in industrial-scale educational laboratories and are also produced in certain ways by organisms.
Due to environment friendly nature of ketones, it is capable of meeting stringent regulations and emission standards in developed regions. This trend is anticipated to highly augment market growth over the forecast period. However, high price along with multiple substitutes with similar properties may hamper the market growth over the forecast period.
Key players operating in the global Ketones market include Boli Naturals, BPI Sports, Compound Solution Inc., Finaflex, HVMN Inc., Ion Labs, Keto & Company, Ketologic, Ketond Nutrition LLC, Ketone Aid Inc, Nutrex Research, Perfect Keto, Pruvit, Sapien Body, Union Pharmpro Company Ltd., Zhou Nutrition among others. To enhance their market position in the global bakery premixes market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint venture, collaborations, and partnership.
For instance, in 2017, the company HVMN teamed up with Oxford University to create a ketone drink used by elite cyclist Vittoria Bussi to break a global cycling record.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The supplement segment had a market value of around USD 176.45 million in 2018” data-reactid=”19″>The supplement segment had a market value of around USD 176.45 million in 2018
The application segment is divided into supplements, food & beverages and cosmetics & personal care products. The supplement segment emerged as the leader in the global ketones market with a revenue of USD 176.45 million in 2018. Ketone supplement is the most prevalent ketone form. The increased use of ketone supplements among sportsmen and athletes is one of the major factors expected to drive the supplement segment growth. Moreover, the rise in per capita income and the growth in the geriatric population has led people to invest in the healthcare sector. Consumers are becoming more health-conscious and increasingly aware of the healthcare sector. These factors are projected to drive the growth of the ketones market during the forecast period.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The ketone salts segment is anticipated to grow at a CAGR of around 7.1% in 2019-2026” data-reactid=”21″>The ketone salts segment is anticipated to grow at a CAGR of around 7.1% in 2019-2026
The application segment includes ketone salts, ketone esters, ketone oils, and raspberry ketones. The ketone salts segment is anticipated to grow at the highest CAGR of around 7.1% over the forecast period because ketone salts are widely used in dietary supplements.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The solid form segment is anticipated to grow at a CAGR of around 6.9% in 2019-2026” data-reactid=”23″>The solid form segment is anticipated to grow at a CAGR of around 6.9% in 2019-2026
The application segment includes solid and liquid. The solid form segment is anticipated to grow at the highest CAGR of around 6.9% over the forecast period because when compared to the liquid or semi-liquid form, the solid form of ketones is readily available for use and is convenient to carry. Moreover, relative to liquid and semi-liquid types, it has improved shelf life. A blender is often needed to mix liquid ketone supplements. In the case of solid ketones, however, these blenders are not needed, which makes it easy to use. There are some cases of gastrointestinal disorders while using the liquid ketones for the initial days but there is no such complication with solid form. These factors make the solid form more preferred alternative among consumers.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Regional Segment Analysis of the Ketones Market” data-reactid=”30″>Regional Segment Analysis of the Ketones Market
North America (U.S. , Canada, Mexico)
Europe (Germany, France, U.K., Italy, Spain, Rest of the Europe)
Asia-Pacific (China, Japan India, Rest of APAC)
South America (Brazil and Rest of South America)
Middle East and Africa (UAE, South Africa, Rest of MEA)
Asia Pacific region led the global Ketones market with a revenue of USD 129.29 million in 2018. China held the maximum methyl ethyl ketone (MEK) market share in 2018. Asia Pacific is expected to continue to experience high growth over the forecast period due to favorable economic factors such as industrialization in emerging economies, including India and China, coupled with developments in chemical industry infrastructure. Due to the natural disaster in Japan, the ketone market in Asia Pacific was strongly disturbed in the past few years. A healthy growth is expected in the country on account of ongoing developments in end-use industries including chemical, medical and automobile over the forecast period. Significant ketone market growth is expected in the North America due to increase in end-use industries demand mainly in automotive industry over the forecast period. In terms of ketones market growth, North America is expected to be followed by Europe on account of stringent regulatory framework over the forecast period.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="About the report: ” data-reactid=”38″>About the report:
The global ketones market is analysed on the basis of value (USD Million), volume (Tons), consumption (Tons), imports (Tons) and exports (Tons). All the segments have been analyzed on global, regional and country basis. The study includes the analysis of more than 30 countries for each segment. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The study includes porter’s five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution and marketing channels analysis.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Customization of the Report:” data-reactid=”41″>Customization of the Report:
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The report can be customized as per client requirements. For further queries, you can contact us on [email protected] or +1-201-465-4211. Our executives will be pleased to understand your requirements and offer you the best-suited reports.” data-reactid=”42″>The report can be customized as per client requirements. For further queries, you can contact us on [email protected] or +1-201-465-4211. Our executives will be pleased to understand your requirements and offer you the best-suited reports.
Fior Markets is a futuristic market intelligence company, helping customers flourish their business strategies and make better decisions using actionable intelligence. With transparent information pool, we meet clients’ objectives, commitments on high standards and targeting possible prospects for SWOT analysis and market research reports. Fior Markets deploys a wide range of regional and global market intelligence research reports including industries like technology, pharmaceutical, consumer goods, food and beverages, chemicals, media, materials and many others. Our Strategic Intelligence capabilities are purposely planned to boost your business extension and elucidate the vigor of diverse industry. We hold distinguished units of highly expert analysts and consultants according to their respective domains. The global market research reports we provide involve both qualitative and quantitative analysis of current market scenario as per the geographical regions segregated and comprehensive performance in different regions with global approach. In addition, our syndicated research reports offer a packaged guide to keep companies abreast of the upcoming major restyle in their domains. Fior Markets facilitates clients with research analysis that are customized to their exact requirements, specifications and challenges, whether it is comprehensive desk research, survey work, composition of multiple methods, in-detailed interviewing or competitive intelligence. Our research experts are experienced in matching the exact personnel and methodology to your business need.
“I told my family and friends what I was doing so they could encourage me to stay focused.”
Keto is a low-carbohydrate, high-fat diet that tricks the body into a fat-burning process called ketosis.
Over the eight weeks, Sophia followed a structured meal plan, increased her exercise and introduced Keto-Fit products into her diet. “Having the full suite of Keto-Fit products to support me on my keto journey was appealing” says Sophia “I knew that these would help me sustain my energy levels while remaining in ketosis.”
The weekend before she began, Sophia cleared her cupboards of all temptation and shopped for her meal plan. With a weakness for chocolate and cheesecake, Sophia thought she might struggle on keto but says she was surprised by the food.
“I loved how I could eat all the cheeses I enjoy, as well as eggs, salmon, avocados and chicken. These low GI foods also kept me fuller for longer than my usual meals.”
With her new-found energy levels, Sophia enjoyed a European holiday.
TYPICAL DAY’S EATING
Buttery eggs with smoked salmon.
Apple, peanut butter and cinnamon.
2 boiled eggs, chicken thigh with camembert cheese, broccoli with a sprinkle of Keto-Fit MCT Oil.
Keto-Fit Coffee with cream.
Salmon fillet with spinach, capsicum and feta cheese.
“I’m very happy with the results. I’ve lost 9cm from my waist, 4cm from my hips, and 3cm from my chest,” says Sophia.
Sophia noticed results within the first week. “I don’t think I’ve ever had such a flat stomach! I also noticed my sweet cravings after meals completely disappeared.”
Her new structure of eating meant she had more energy too, as previously she would skip breakfast in favour of an extra hour of sleep. “Eating a high-fat and high-protein diet also makes you feel much “lighter” after meals” says Sophia.
BEFORE: 82 KGS
“I had friends who had tried keto and achieved amazing results so I’ve always known that it works when done properly.”
“I feel more mentally clear and focused, which is what I need for my fast- paced, high-stress job.”
In 2019, the market size of Keto Diet Market is million US$ and it will reach million US$ in 2025, growing at a CAGR of from 2019; while in China, the market size is valued at xx million US$ and will increase to xx million US$ in 2025, with a CAGR of xx% during forecast period.
In this report, 2019 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Keto Diet .
This report studies the global market size of Keto Diet , especially focuses on the key regions like United States, European Union, China, and other regions (Japan, Korea, India and Southeast Asia).
This study presents the Keto Diet Market production, revenue, market share and growth rate for each key company, and also covers the breakdown data (production, consumption, revenue and market share) by regions, type and applications. Keto Diet history breakdown data from 2014 to 2019, and forecast to 2025.
For top companies in United States, European Union and China, this report investigates and analyzes the production, value, price, market share and growth rate for the top manufacturers, key data from 2014 to 2019.
In global Keto Diet market, the following companies are covered:
The significant rise in obesity globally is linked to increased risk of cardiovascular disease, liver disease, and other illnesses like hypertension, metabolic syndrome, etc. Keto diet market is expected to make significant gains, thanks to a growing consumer awareness driving growth of weight-loss programs. Additionally, the ketogenic diet is witnessing a growing popularity in regions like Europe wherein it is most popular, followed by North America, driving major growth in total revenues. Moreover, the renewed interest in keto diets due to growing scientific studies and potential applications in retail as well as military training can be major frontier for growth in the near future. Hence, the global keto diet market is expected to register significant growth in the near future, due to growing disposable income, rising consciousness, increased promotional programs by natural food retailers, and various health benefits.
While there are a plethora of dietary trends likely flooding your Instagram feed these days (keto, paleo, etc.), you’ll probably notice one main common thread among them — the reduction or even total elimination of sugar. Those of you who aren’t proud owners of a sweet tooth may find this adjustment easier to deal with, but if you’re the type who just can’t give up the occasional dessert or just a spoonful of something sweet in your morning coffee or tea, it could be worth doing a little research on the best (and worst) sugar substitutes — so you can still get your fix.
The market is admittedly inundated with supposedly healthy alternatives to the real deal (in this case, refined white sugar), but according to nutrition experts, it’s not so black and white. So before you simply swap your soda habit for regular consumption of some other sugar-free drinks and call it a day, you might want to get the scoop on what some of these substitutes are, how your body processes them, and how much is considered safe to consume.
As a licensed nutritionist with Frugal Nutrition, Caitlin Self knows the struggle to lower your sugar intake — or give it up altogether — is real, but she also acknowledges the importance of limiting your daily dose, considering some of sugar’s negative effects include an increase in anxiety and the dreaded energy crash-and-burn. That said, when it comes to substitutions, while there’s still much research to be done, some absolutely have more benefits (and downsides, as it were) than others. Ahead, find Self’s advice when it comes to some of the most popular sugar alternatives — including a few you’ve probably never heard of (but should).
An artificial, non-saccharide sweetener, aspartame is more of an “old-school” sugar alternative, though it’s still what gives many diet sodas and sugar-free candies/gums their sweet flavor. The first thing to note about this one, according to Self, is that because it’s exponentially sweeter than sugar, it can change your tolerance for sweets, which could result in you consuming a whole lot more.
And that also could be a problem considering that some studies have shown a link between aspartame and cancer. “The body doesn’t recognize it at food, which means it puts additional burden on the liver,” the nutritionist says. “Additionally, it contains phenylalanine, which is toxic to those with the congenital condition PKU.”
Before you dump this little yellow packet of highly processed sweetner into your morning cup of coffee, you might want to know that not only does is it 400 percent sweeter than sugar (similar to aspartame), which means it can alter your tolerance for sweet tastes, it may also be bad for your gut health. “We’ve seen studies that have shown sucralose to negatively alter the gut microbiome,” Self explains.
While Self acknowledges that this plan-based sweetener can be a great way to give you beverages a sweet flavor when in its natural leaf form, the processed, store-bought versions might not fare so well. “Store-bought, powdered stevia contains a highly concentrated form of stevia extract, called rebaudiside-a (Reb-A),” she says. “This is then blended with sugar alcohols or other sweeteners, resulting in a highly processed sugar substitute. Reb-A is about 200 times sweeter than sugar.” So if you can’t get your hands on the leaves themselves, you might want to use this one in moderation. Aside from that, many people find that while still sweet, stevia can have an “off” or even unpleasant flavor.
Another plant-based option, this sugar substitute is derived from a small Chinese melon that bears the same name, and it’s what Self refers to as a “non-nutritive sweetener.” According to her, these tend to be preferable for diabetics, as they won’t spike your blood sugar. Additionally, in its purest forms monk fruit may also have anti-inflammatory properties. One drawback? It’s still notably sweeter than regular white sugar, so it should be used in moderation as to not increase your cravings for sweets.
“One of the benefits of date syrup is that it comes from real food,” Self says of this low glycemic sweetener. “Although it is processed, you’re still getting some trace minerals from the dates themselves.” Similar to honey, date syrup also has antimicrobial properties and offers antioxidants, but look for unrefined versions to get the most nutrients possible.
“Coconut sugar is primarily fructose, much like honey and agave sweetener, which means it is lower on the glycemic index (at 35) than sugar, and is less likely to spike your blood sugar,” says Self. And although high fructose foods (like corn syrup) contribute to metabolic syndrome and hypertension, this sugar alternative is to considered be at a safe level — comparable to fruit or honey — plus it contains nutrients that sugar doesn’t.
“It is extracted from naturally sweet coconut flower buds and is often considered less processed than white sugar because coconut sugar is not bleached, and the sap is merely boiled to remove most of the water and then dried into sugar,” the nutritionist explains. That said, she notes that the popularity of this sweetener could mean some manufacturers are making highly processed versions, so opt for it in unrefined form.
“Allulose is the new kid on the block. It’s considered a ‘rare sugar’ because it is technically a sugar (a monosaccharide), but it’s only 70 percent as sweet as sugar and current research shows it has little to no affect on blood sugar or insulin levels,” says Self or this keto-friendly sugar substitute that’s naturally present in foods like wheat, figs, and raisins, and may have some anti-inflammatory properties. That said, because your body processes it like fructose (and therefore contribute to metabolic syndrome and hypertension) you’ll definitely want to use it in moderation.
Now that 2020 is underway, it’s time to begin eating healthier! The cold weather may be in full force, but you can cut back on carbohydrates and still enjoy cozy foods with some of these hearty winter recipes.
You’ll love that these recipes cook practically hands free. Soups and stews are ideal for making in a slow cooker—or in your Instant Pot. With casseroles, you can prepare them ahead and bake just before serving.
Ready to get cooking? Just click the “Launch Gallery” button to view all 16 recipes in this collection of hearty winter recipes low in carbs. Don’t forget to come back and leave a comment if you give one a try; we would love to hear how the dish turned out!
Lisa MarcAurele is a former engineer who founded the food blog Low Carb Yum in 2010 to share simple recipes low in carbs. She’s also the author of the “Low Carb Yum 5-Ingredient Keto” cookbook. For those looking to cut back on carbohydrates, Lisa offers a starter meal plan to help make the move to a low-carb lifestyle. Follow her on Facebook and Instagram for more keto recipes!
People magazine reports Tebow married former Miss Universe winner Demi-Leigh Nel-Peters in “an intimate sunset ceremony” Monday at La Paris Estate in Cape Town, South Africa. The couple exchanged vows they wrote themselves in the wedding, which mixed both American and South African cultures and food.
Nel-Peters, who was crowned Miss South Africa and Miss Universe in 2017, told the publication that she and Tebow are “both very traditional.”
“We wanted to look back at the wedding and see that it was intimate, elegant, and traditional. We definitely wanted it to be something that we could look back on and know that nothing was dated. We want to remember this day for the rest of our lives,” the 24-year-old model told People.
“I’ve been waiting my entire life for someone special, who I can spend the rest of my life with. I was waiting for the right person to come along. And now I’m marrying Demi,” he added. “I can’t wait to see what our future holds. All of my dreams have come true. It was 100 percent worth the wait.”
Tebow, 32, will soon start his second season with the Syracuse Mets, the minor league baseball affiliate of the New York Mets. He previously played baseball in high school, but made football his primary focus at the University of Florida, where he won the Heisman Trophy as a quarterback, and had a brief NFL career with the Denver Broncos and New York Jets.
Tebow’s Triple-A season ended last July after he suffered a lacerated left pinky while fielding a ball that took a bad bounce in the outfield. He’s hoping to improve on his 2019 stats — hitting .163 with four home runs, 19 RBIs and 98 strikeouts in 264 plate appearances spanning 77 games — for a chance at making the MLB.
People reports Tebow even resisted over-indulging at the wedding with a Keto-friendly Groom’s cake so he can be ready for spring training.
“We choose a cheesecake,” Nel-Peters told the magazine. “That way, Tim can stick to his diet.”
Tebow and Nel-Peters got engaged in 2019 after more than a year of dating. The couple hasn’t shared any wedding photos yet, but did post pictures on Instagram from their rehearsal ceremony and more in South Africa:
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When everything is taken into account the average adult will try about 126 different diets in their lifetime.
This data comes courtesy of a new survey conducted by One Poll and commissioned by Love Fresh Berries.
The lucrative diet industry
The three most popular reasons the respondents picked up an emergency diet are as follows: “wanting to be more satisfied when looking in the mirror”(24%), preparing for holidays or a vacation where a lot of food will be served (21%) and getting ready for a big event (18%.)
A lack of consensus regarding long-term application kept the vast majority of the 2,000 participating respondents from seeing a diet through to their goal weight. Fifty-two percent of the study pool said that they didn’t really know what made one regimen more sustainable over another.
An additional 20% admitted that they have no idea where to find reliable nutrition guidelines. In fact, the respondents were so perplexed by diet science 33% thought that it was actually healthier to eat fewer fruits.
In their defense, nutrition standards are infamously inconsistent, especially as it pertains to fad diets. Sadly this is by design. As previously reported by Ladders, the Journal of Public Policy and Marketingidentified four commercial tactics used by name brand companies to capitalize on emergency trend diets i.e underscoring things like “low fat” to belie the impression that a product is healthy even though there are a myriad of products that are low in fat and high in other things that do not contribute to optimal health.
Just about 50% of the participants looked to Google when in the market for a new crash diet, 27% would consult a medical professional, 15% rely on a combination of social media and self-help books and the remaining kept an eye out for whatever their favorite celebrity was doing it. These routes led to the Keto diet the most often, followed by intermittent fasting.
Irrespective of the method of discovery most dropped their diet plan after just six days.
Dropping the pass or fail mindset
Despite this average 16% said that they were so desperate to lose weight quickly they would drink 12 glasses of lemon juice every day if it meant they would. Some said instead of lemon juice they would use baby food and one in 20 said that they would eat a tapeworm to slim down.
The reasons for dropping diets were varied. For some, the side effects associated with the early stages of emergency diets, namely fatigue (21%), weakness (29%), and headaches (26%), were just too much to bear.
Others enjoyed food too much. Chocolate, bread, and pasta were the top three most difficult foods to cut.
“January tends to be the month when people embark on fad diets as a quick fix. However, we know that it isn’t a sustainable or even healthy approach,” explained Love Fresh Berries chairman Nick Marston in a statement. “Instead, nutritionists advise that we follow evidence-based nutritional advice and look for a well-balanced diet that does not cut out any food groups. Incorporating lots of fruit and vegetables is important, including berries as they have many important nutritional benefits.”
Sticking to a diet plan doesn’t exclusively come down to self-control. Research has shown that those who establish goals that go beyond cosmetics not only commit to their diets longer they’re also more forgiving of themselves when they breach them. This mindset is also helpful when finding transitioning to a regimen more aligned with your specific objectives.
Make a plan, consider a contingency and accept that lapses are inevitable.